The Jewelry Information Center, the public relations arm of the fine jewelry and watch industry, has appointed Michelle Orman as its new media liaison. Orman previously worked in private-sector public relations for accessory and fashion clients. Orman's primary responsibility will be securing publicity placements in consumer publications. She will also share spokesperson duties for local media tours. Maxene Pollack has joined Elite Gold New York as director of sales and marketing. She will be responsible for sales and marketing functions, product development, advertising, and public relations. Prior to joining Elite Gold, Pollack held similar positions at Braunstein and Royal Chain. Sterling Jewelers has promoted three people to the position of vice president. Greg Waidman has been named vice president of regional operations for the West Coast. He joined Sterling's management team in

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