Apple Goes for the Gold With $17,000 High-End Watch

Apple is turning iEnd.The 18k Apple Watch Edition, the top model of the company’s new smartwatch line, will bear a $10,000 to $17,000 price tag, marking the tech giant’s entrance into the luxury market.Following a presentation by CEO Tim Cook on March 9, Apple announced details on its much-hyped timepiece:• Apple’s entry-level Sport model is priced at $349 and $399, and the mid-level model—the plain old Watch—will set buyers back $549 to $1,099.• All three models go on sale April 24, though only in nine countries, including the United States, Canada, Hong Kong, and China—but not Switzerland.• The face is customizable: You can add details like the date, the world clock, a stopwatch, and the time of your next meeting. Wearers can receive and dictate messages and emails and make (brief) phone calls, thanks to a built-in speaker and microphone. The watch can also display iP
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