Apple Express: Editor’s Letter, March 2015

On a frozen morning in mid-January, I attended a Clicks & Mortar conference in midtown Manhattan, where the keynote speaker shared some radical ideas about everybody’s favorite company:“Apple is the best luxury brand in the world,” said Scott Galloway, founder and chairman of L2, the digital agency that organized the event. “In 2015, it will become the first $1 trillion market cap company.”And my personal favorite: “If you’re carrying an iOS, it means you’re ­wealthier and better educated than anyone carrying Android.” (Phew!)Galloway didn’t mince words when it came to the much-anticipated debut of the Apple Watch, due out next month (if the rumor mill is to be believed). “If you want to see someone in denial, talk to a watch executive about what Apple is going to do to their industry,” he said.As for me, I’m taking a less alarmist view. When I head to Swit

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