Antiquorum Buys

Antiquorum, a leading horological auction house, has acquired, the largest English-language community Web site for wristwatch enthusiasts and those seeking information about fine timepieces. TimeZone has over 45,000 registered users worldwide and gets almost 70,000 new posts and 9.5 million page views per month.

The deal was announced in January. Financial terms weren’t disclosed. Osvaldo Patrizzi, Antiquorum founder, chairman, and chief executive officer, has been a fan of TimeZone, founded in 1994, since its early days and an official supporter for several years.

The site was owned by Joseph Lam, who acquired it in 2001. Lam invested heavily in “rebuilding [it] from the ground up with new software and providing whatever was needed to help TZ stay at the forefront,” noted TimeZone’s own announcement. Under Lam, its audience expanded greatly.

TimeZone has 34 watch discussion forums, plus lifestyle, automotive, and photography forums, moderated by a staff of 31 people in nine countries. It also has discussion forums in Japanese and French plus industry news, interviews, original articles, an online watch repair school, two sales boards, and a horological tool shop.