‘…and keeps on ticking’

A JCK Report Timex Corp., which has the best-selling watch brand in the United States, plans to actively enhance its business here in this decade, according to a JCK interview with president and CEO Jose ("Joe") Santana. Those plans include acquisition of the upscale Versace watch brand, higher-profile marketing, more focus on fashion and "wrist instruments," and adding a watch line retailing above $300. Santana, who has served as Timex Corp. president and CEO since 1999, spoke with JCK during the company's yearlong celebration of its 150th anniversary in 2004, a milestone in the American watch business. Timex traces its origins to the Waterbury Clock Co., founded in mid-19th-century Connecticut. Industry pioneer Over 15 decades, Timex Corp. and its predecessors have survived booms and busts in the U.S. economy, surges of competition from Swiss (and, in recent decades, Asian) wat
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