An Architectural Approach

All retailers must face the day when they need to renovate or update their stores. While the process may seem straightforward, it actually isn't. First, you must develop a concept or "brand" for the store that will attract customers, make it easier for them to purchase your product, and communicate a personal message. Second, retailers have to find capable people who can help shape a retailer's unique vision and make that vision a reality. Finally, retailers need competent people in place to make the change as cost-efficient as possible while providing the least amount of disruption to a retail operation—and the retailer must be diligent about ensuring that the work is being done properly. To do this, retailers need the help of competent professionals who are skilled in design and project management—namely, architects and interior designers. Whom to hire? Retailers should hire

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