You've probably noticed that for the past few years purple has been—and remains—a popular and fashionable color. And with the holidays fast approaching, it's time to focus on amethyst. Amethyst is purple quartz, the majestic-colored sibling to colorless rock crystal quartz and yellow/orange citrine quartz. You probably sell most of your amethyst because it happens to be the birthstone for those born in February. A tale told in most sales presentations is the myth that, because of its grape color, amethyst has the power to ward off drunkenness—if you can drink from an amethyst wineglass. Nice story, but I have yet to find such a flute to personally test its veracity. History and romance. In the past, amethyst from Russia was regarded as the ultimate gem. Described as a rich, deep purple with strong red secondary color, the Uralian or Siberian name now is used more as a color—r

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