Alternative Metals Show Their Mettle

It's clear these are good times for alternative metals. It's also clear that not everyone likes that term. “I prefer contemporary metals,” says Ed Rosenberg, the founder of Spectore Corp., in Deerfield Beach, Fla. “The industry's presented these metals wrong. They called them alternative. But alternative to what? You could say gold is an alternative to platinum.”Whatever one might call them, everyone agrees that sales of these metals have been greatly aided by the rising prices of gold and platinum as jewelers seek—dare I say it—an alternative. “There's just a crisis on the market of affordability today,” says Gary Ford, president of Carson, Calif.–based ABI Precious Metals. “With gold at $1,000, retailers can't hit the price points they once did.”“It's a perfect storm,” agrees Jonathan Goldman, of New York's Frederick Goldman. “Consumers are challenged at the
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