Alternative Metals Roll Along

By William George Shuster, Senior EditorReady for an explosion of nontraditional white metals in jewelry? That's how a number of industry experts describe the expanding number of jewelry lines using precious-metal palladium and other white metals—stainless steel, titanium, and tungsten—as alternatives to platinum, silver, and white gold.Palladium, especially, is making a significant impact. America's biggest palladium mine and some jewelry manufacturers and casters have created the Palladium Alliance International to promote it. A number of new palladium collections debuted this year, and some predict palladium will be the most sought-after jewelry metal within 24 months.Meanwhile, titanium and stainless steel sales are expanding, primarily in men's jewelry.Soaring prices of gold and platinum are pushing consumers, retailers, and manufacturers to these more affordable options. But je
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