3 Questions for…Alrosa USA President Rebecca Foerster

In January, Rebecca ­Foerster, an industry veteran who has worked for Leo Schachter Diamonds and Rio Tinto, became president of Alrosa USA, the New York City–based arm of the Russian diamond miner. Here, she talks with JCK about her plans. What do you see as your goals for the office? We believe there is still a lot of ­opportunity to generate more awareness about Alrosa. The timing is perfect because the company is so well-positioned to talk about mine of origin, mine-to-market, everything is traceable, everything comes from Russia, and the stories are very ­relevant for what we see as the point of differentiation for mined diamonds. There is also a real opportunity to become more aggressive with sales. Last year [the office] had two rough tenders. This year we’ll have four. They had one polished tender, we’ll have two.  What kind of marketing ­opportunities do you envis

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