All in the Family

It may be one of the best-kept secrets in the jewelry industry. But now the venerable Leading Jewelers Guild (LJG), which describes itself as "a family of family jewelers," says it is poised to let the industry know of its success. "We're looking for new members," says Don Ritchie, president of Harry Ritchie, a 28-store operation based in Eugene, Ore. "There's a formula that will allow you to conceivably double your sales, yet people are skeptical. They think there's some hidden agenda, [but] it's for real. You'd think there would be a three-year lineup for what we have to offer. It's like it's too good be true. I'm a believer." Ritchie's second-generation family-owned business has been in existence for 47 years, and an LJG member for 44 of them. He credits much of the business's success—including its expansion from a one-store operation to owning stores in the Oregon, California,
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