All About Steve Ginsberg

For Cedar Rapids’ cozy Ginsberg Jewelers, home is where the sparkle is1. What one advertisement elicited the biggest response and why did it work?During the 1995–96 holiday season, we held a snow sale. If it snowed three inches or more on New Year’s Day, anyone that purchased jewelry between Black Friday and Christmas Eve would get the cost refunded. We filmed the commercial in October, using boxes of instant potato as snow. When the ad aired in mid-November, people got a real kick out of it. The promotion helped with Christmas sales, but excitement really started to build on January 1 with snow in the forecast. Official depths at the local airport reached about 2.5 to 2.75 inches of snow that day. We’ve run similar promotions since, but people still only talk about the first time in 1995.2. What has been your most memorable sale?A mother and daughter came in recently at the end

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