Aaron Basha



680 Madison Ave., New York CityOn Manhattan’s tony Madison Avenue, diamond rings stuffed into fresh flowers are de rigueur when it comes to creative window dressing. So you can imagine the stir Aaron Basha is causing with his Willy-Wonka–meets–Barnum-and-Bailey displays. At first, it’s the pop-art colors and candy props that catch your eye. But look closer, and you’ll see the jewelry—Basha’s signature gold-and-diamond charms. Fittingly, they’re stuck, just like a child’s tongue, to a lollipop.Circus Act“Our collection is all about fun, whimsical, smiles, playful, childlike—you know, it’s a circus,” explains president Sasson Basha. “And we figure that since our jewelry almost looks like candy, then why not actually bring candy into our windows to express what we do? Our philosophy is we take fun very seriously.”Displays of ConfectionBecause we know you’re w
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