A Well-Prepared Staff Will Maximize Holiday Returns

Think about past holidays when you were a retail customer wondering where the help was. Don't risk losing even one customer who might go to a competitor by scanting hiring and training. The customer you lose today might have been one of your best clients in the future. According to famed investor Warren Buffett, it takes 25 years to gain a client, nine seconds to lose one! Ensuring that you have adequate staff for the holidays takes planning, so don't put it off until the last minute. First, make a checklist of crucial things to consider, such as how many salespeople, administrative people, and extra hires you'll need. Other considerations include how to find them, how long the hiring process will take, and training. You have to know who will train them, and when. It's critical that you have a plan to handle these and other holiday hiring issues. You also need a firm policy that deal

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