A Visit to Crocker’s Jewelers in the Heart of Texas
Shane Woodruff
Crocker’s Jewelers
Texarkana, Texas
President and owner
crockersjewelers.com
What nightmare scenario did you turn around to save the day?
It happened not too long ago. We received a ring to resize through the mail—a nice $8,000 diamond engagement ring. And the employee who checked it in didn’t follow protocol. She thought she was doing something right when she called the phone number listed on the job. But she ended up talking to the fiancée, who had no idea the proposal was going to happen. She burst into tears, she was so upset. We called the client and poured our heart out to him, and in the end, he ended up buying two rings—the $8,000 ring and another $30,000 ring his fiancée had loved. I made him a really good deal on it. He had planned to propose on this big trip he had booked for his fiancée, and we ruined his trip and his proposal. And
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