A Virginia Jeweler Builds Its Business on Dogs and Diamonds

Boone & Sons welcomes clients of all breeds—the furrier, the betterThe friendliest face at Boone & Sons Jewelers has more folds than a piece of origami. Teddy, a 10-month-old Old English bulldog with an adorably puckered countenance, is the official mascot of the company’s McLean, Va., store, where he spends part of every week. Dogs and fine jewelry might seem like strange bedfellows, but the family-owned business—which is helmed by David Boone and his 20- and 30-something kids, Amanda, Morgan, and Erik, who represent the family’s third generation of jewelers—always has canine welfare on its radar. Most recently, the three youngest Boones organized and hosted Diamond in the Ruff, a charity shopping and dog adoption event to benefit Mutts Matter Rescue, a Maryland-based organization that places shelter dogs with foster and adoptive families. (Boone & Sons also has locati

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