A Passage to India



Long regarded as producers of mass-market merchandise, Indian jewelers are nurturing a new reputation for their country as a greenhouse for cutting-edge design. This message was loud and clear after the India International Jewellery Week in Mumbai Aug. 15–19. The event featured 30 Indian designers—including Amrapali and Zoya by Tanishq—participating in fashion-week-esque runway shows.Organized in conjunction with the Gem & Jewellery Export Promotion Council and the India International ­Jewellery Show 2010, IIJW served as the country’s first ­jewelry week—and perhaps also as a first step in chipping away at its reputation as solely a producer of mass merchandise. “The purpose behind this project is to bring Indian designers to the forefront,” said Haresh Zaveri, co-convener of IIJS and head of the IIJW organizational committee. According to the GJEPC, 32,823 visitors a
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