A Milestone Marriage: Tiffany and Frank Gehry

After months of hype, Tiffany unveiled its new Frank Gehry collection in April. Tiffany threw a Gehry debut bash at its Beverly Hills, Calif., store, rather than its landmark location on Fifth Avenue in New York. That move was motivated by the architect—Gehry lives on the left coast—and strategy: “We hoped it would be a little bit unexpected,” says Linda Buckley, spokeswoman for the company. The retailer also shut down Rodeo Drive to traffic in order to handle the anticipated celebrity and patron overflow. In turn, major star power, including Ellen DeGeneres and Mira Sorvino, showed up to see how the artist tackled wee forms of sculpture and building materials. Gehry’s penchant for odd materials (like his corrugated metal and chain-link house in Santa Monica, Calif.) and flair for fashioning deconstructivist forms (like his titanium-covered Guggenheim Museum in Bilbao, Sp
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