A Message from Roswitha Affemann

Platinum jewelry has quickly established a foothold in the United States during the past few years. The American jewelry industry's consistency, directness, and determination to reach a goal have made the United States the largest and most important market for platinum jewelry in the Western world. Congratulations to the industry, to the trade, and especially to my American colleague Laurie Hudson and her team for this praiseworthy achievement. Platinum Guild International USA has played a major role in persuading American consumers to buy platinum merchandise. After all, the notion that only a true believer can convince others of the merits of something is not just an old wives' tale. It's especially true when it comes to marketing platinum, the most precious jewelry metal but a product that hardly “sells itself.” It's surely not enough merely to place pieces of platinum jewelry

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