"A man of modest means didn't have the money to pay for the Vera Wang LOVE engagement ring he believed his wife-to-be deserved. So he sold his truck and said to the jewelry consultant, 'I love that truck, but I love her more.'?" —Zale CEO Theo Killion, on a Nov. 21 conference call, relating a motivational story from Zale's internal Facebook page
This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).
A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust