A man of modest means

"A man of modest means didn't have the money to pay for the Vera Wang LOVE engagement ring he believed his wife-to-be deserved. So he sold his truck and said to the jewelry consultant, 'I love that truck, but I love her more.'?" —Zale CEO Theo Killion, on a Nov. 21 conference call, relating a motivational story from Zale's internal Facebook page

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