A Loyalty Program That Rewards Jewelers

Airlines, credit card companies, hotels, and luxury retail chains have been using loyalty programs to gain and retain customers for years. Most of these programs award points to customers that can be redeemed for free products and services. Traditionally they’ve been offered by large companies with robust technological systems and the manpower to develop and maintain the programs. Now, thanks to the increasing availability of easy-to-use technology, smaller retailers can provide the same type of loyalty programs. One enterprising jeweler has started a program and is offering it to jewelers around the country. So far, four have taken him up on the offer. The program is called Platinum Rewards. Its creator is Michael Pollak, co-owner of Hyde Park Jewelers, based in Denver with stores in Phoenix and Las Vegas. He began the program about five years ago and put it into operation during

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