A Jeweled Watch Movement

Some of most significant watch news at this year's trade shows didn't concern watch sales or leading watch brands. Rather, it's the news that many jewelry designers and manufacturers are adding watch brands—and not simply as accessories to their jewelry, but as stand-alone lines, often designed to fill voids in the watch market.Jewelry makers who are also watchmakers are nothing new—consider Piaget, Cartier, or David Yurman. What is news is that their numbers are growing. More jewelry makers—such as Color Story (Rialto Watches) or Alisa (Altanus Watches)—see watch lines as the next logical step in servicing clients, broadening markets, or reinforcing their brand name with the public. Some, like HNJ Inc., have even bought or built their own watchmaking facilities.Here's a look at a few of the jewelry makers cultivating watch businesses.Effy Watches is the brand name of the first w
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