A Jewel in the Berkshires

In the town of Northampton, Mass., stands a unique jewelry store called Silverscape Designs. What makes it unique is its location, design components, personnel, founder's vision, and what the building was in its former life: a bank. Silverscape is not only a classic building but also one of the cleverest uses of retail space I've ever seen. It is a building that a true visionary—jewelry designer and entrepreneur Denis Perlman—saw as a home for beautiful jewelry. Avi Raz, president of A & Z Pearls, introduced me to Silverscape manager Michael Zibman at the JCK Las Vegas Show. Michael invited me to visit the store the next time I traveled to New England. As it happened, I planned to be in Maine for the Tri-State Jewelers Convention in June. When I was a sales representative covering New England, Northampton was a small town with one account that I'd visit two or three times a y
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