A Holiday Snapshot: ‘The Right Thing to Do’

During the holidays, when commercialism can overwhelm sentiment, it's reassuring to know that American retail jewelers really are a good-hearted bunch, driven as much by the Golden Rule as by selling their gold and silver wares. As a holiday gift to you, we offer this statistical snapshot, based on a new JCK national survey of hundreds of businesses, of how U.S. jewelers extend charity all year long in their communities. Helping many. Four out of five jewelers (85.5%) actively support at least one charity, found JCK's poll, and more than a third (35.7%) support several. Sierra West Jewelers, Orem, Utah, for example, aids 18 different local charities, such as the Miss Utah Scholarship pageant, the Even Start Family Literacy program, and local police and ballet fund-raisers. "We believe in their causes, and we're trying to give something back [to the community]," explains R. Timothy Bran

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out