A Gem of a Store

Sometimes space dictates design. But that doesn't mean it should limit innovation. Case in point: the new Orly Jewellers in the Carrefour Laval mall in suburban Montreal. Carved out of a tiny, triangular space at the juncture between the original mall and a recent expansion, the Orly store is a shining example of how to use what's available to create a beautiful, efficient, secure, and inviting retail environment. Location wins out. The store's location is its greatest asset in terms of attracting mall customers. Situated right at the spot where the mall expanded, it's central to two of the mall's main entrances and sits at the edge of a large atrium space that was built as part of the mall's expansion. It's the one central area the majority of shoppers pass through. Orly could have chosen from a number of other sites, but none had the same potential to attract pedestrians. "We had

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