A Diamond Smorgasbord

New diamond polishing technology and an urgent need to offer something new and distinctive are bringing consumers an ever-widening choice of diamond shapes and styles. The manufacturers say these new cuts can differentiate jewelrymakers and retailers from their competition and subvert price lists by offering a product that can’t be shopped around easily.Laser-cutting devices, more accurate polishing machines, precise measuring equipment and a better understanding of how light interacts with diamond have helped to make new diamond cuts possible.Contributing to the explosion of new diamond cuts is the growing acceptance of them by retailers, jewelry designers and – ultimately – consumers.In the past, new cuts were largely attempts to create sizable gems from misshapen or unaccommodating rough diamonds that would not produce a traditional cut (round, pear, heart, princess, triangle, e
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