A Chat With Jewelers Mutual Insurance Co. CEO Darwin Copeman

He lets his employees eat cake—just as long as they don’t call him bossIn 2009, when Darwin Copeman interviewed for the job of CEO at Jewelers Mutual Insurance Co., the directors told him he would have to spend 65 percent of his time on the road talking to people in the industry. That prospect didn’t appeal to him, so everyone made a deal: He would have to travel extensively only during his first year. Three years later, as Jewelers Mutual celebrates its 100th anniversary, Copeman spends as much time as ever out and about—and, he confides, “it’s become my favorite part of the job.” While he admits it’s very different being CEO of a ­jewelry insurance company as opposed to a more traditional insurance company (before ­Jewelers Mutual, Copeman was president and CEO of Cameron Insurance Companies), the business clearly suits him. “The thing I had to understand is we are

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