7 Publicity Myths That Can Hurt Your Business

Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales. And best of all, publicity is free. Publicity can come from anywhere and in many different forms. It can be as simple as having your customer service reviewed by a blogger or as dynamic as having your store's name splashed across the headlines of a magazine or newspaper. Unfortunately, many myths shroud the concept of publicity, so many business owners fail to seek it out. Before you can get your business the publicity it deserves, you need to separate public relations facts from fiction. Below are the

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