I believe that the following questions are so important they should be asked in 99.99 percent of all sales presentations with new customers. Each question has more than one reason behind asking it. Additionally, the questions will allow you to sell based on the reasons the customer supplies for making the jewelry purchase. What brings you in today? Who are you shopping for? What is the special occasion? When is the special occasion? What have you seen before that he/she/you would love to have? What is important to him/her/you in selecting a _________? Who recommended our store?