6 Ways Jewelers Can Avoid the Post-Holiday Sales Blues

Six sure-fire ways to keep up your marketing momentum.So you’ve boxed up the decorations and vacuumed up those last pesky bits of tinsel. It’s time to enjoy a breather and resume normal trading. Realistically, you can’t have a Christmas every month, but you can use the strong foot traffic of recent weeks to build momentum for the rest of the year.1. Update your database. If you have been diligent over Christmas, you will have captured a good collection of new customer names to feed into your database—but some of that collecting may have been a little messy in the rush to wrap gifts. Now’s the time to check your records and make any amendments to duplicate records or incorrect information. If you have done a database mailing in December, you’ll need to update many return addresses.2. Follow up with new customers. Every December presents opportunities to attract new clientele.

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