6 Successful Promotions Ideas

Some of JCK's Retail Panelists recently shared their most successful promotional campaigns, designed to drum up business quickly and effectively. Many of these ideas are utilized in the crucial fourth quarter. Consider merchandise-specific campaigns Susan's Jewelers, Corpus Christi, Texas, sold 400 sterling-silver guardian-angel pins for Valentine's Day, 300 miniature Fabergé-style eggs at Easter, and 750 Hershey's Kisses pendants during Christmas. —Denny Bales, Susan's Jewelers Promote an in-house glass blower who will sign custom-made Christmas ornaments. —Brenda Newman, The Jewelry Source, El Segundo, Calif. Give custom-made Christmas balls (with the store logo on one side and a holiday scene on the other) to customers who make purchases exceeding $50. Let customers pick a decoration from an in-store Christmas tree to get a discount o

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