6 Steps for Jewelers to Achieve Marketing Success

An easy-to-follow marketing program to bring more traffic to your storeMany jewelry retailers lack a coordinated and focused marketing program—often because they don’t know what to do or where they should start. Every store, however, can benefit from an effective marketing campaign. Just be sure to follow these six steps:1. Define your objectives. You don’t see Olympic superstar Usain Bolt lope off down the track at the sound of the gun. He crouches down and gets his legs in position to power away from the starting blocks. The same is true for your marketing. Defining your objectives and marshalling your resources is the starting point. Who is your target market? What promotions have worked for you in the past? Do you have a database, and how accurate is it? What product is your most profitable? What is your sales target for the coming 12 months? What percentage of your sales occur

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