6 Key Questions Jewelers Need to Answer Before Opening a Second Store



There’s a lot more to building a franchise than hiring an architect and breaking ground. Jewelers and business experts offer tips to opening-minded retailers on going from a one-store to a two-store operation. It may seem counterintuitive to expand your business in the midst of an uncertain economy. But as Barbie and Mark Edwards know, conventional wisdom doesn’t always hold true in the unpredictable world of retail. In 2011, at the peak of the recession, they opened a ­second location of their thriving ­jewelry store. Today, both shops—Created Gems in Gold and Silver in Siesta Key, Fl
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