6 Key Questions Jewelers Need to Answer Before Opening a Second Store

There’s a lot more to building a franchise than hiring an architect and breaking ground. Jewelers and business experts offer tips to opening-minded retailers on going from a one-store to a two-store operation. It may seem counterintuitive to expand your business in the midst of an uncertain economy. But as Barbie and Mark Edwards know, conventional wisdom doesn’t always hold true in the unpredictable world of retail. In 2011, at the peak of the recession, they opened a ­second location of their thriving ­jewelry store. Today, both shops—Created Gems in Gold and Silver in Siesta Key, Fla., and Created Gems II in nearby Sarasota—are in growth mode.“We were a little concerned about the economy, but we have a lot of foreign tourists and we ship all over the world, so it hasn’t been an issue,” says Barbie. Their biggest concern, she says, was finding the right employees.Partne

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out