5-Year Plans: Jewelers on Their Ever-Evolving Industry

 Surrounded by some of the globe’s most forward-thinking tech enterprises in Silicon Valley, Fanya Hull can’t help but think about tomorrow.  At Vardy’s Jewelers, Hull’s 35-year-old jewelry store located in Cupertino, Calif., less than one mile from Apple’s global headquarters, she monitors the future to better understand how consumer trends and sentiments, industry momentum, and global forces might affect her business in the present day. “If you’re not considering what might be ahead, then you risk being stagnant,” Hull says. For retailers like Hull, the future of the jewelry marketplace—the next five years in particular—presents a mixed bag of opportunities full of promise as well as challenges requiring a close eye and strategic planning. JCK spoke to a handful of retailers around the country about the issues that concern them most. Millennial

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