5 Tips for Setting Up Your Own F Shop



1. Choose the right developer. Greenwich Jewelers’ Jennifer ­Gandia met with six companies before partnering with Dotbox, also in Manhattan. She wanted a firm that could help her maintain a seamless experience between her website and the F Shop.2. Make the F Shop look good. Some shops can be flat-out ugly. This isn’t the case with Gandia’s, which is simply designed with plenty of white space. “It’s very important for a ­jewelry brand to present merchandise in a very attractive, on-brand way,” says Dotbox’s Zo Bjorgvinsson.3. Know that sharing is good for business. Understand that “likes” can influence “buys.” Says Bjorgvinsson: “Seeing what your friends like not only influences your purchases, but also makes it even more fun to shop.”4. Experiment with price points. Jewelry in Gandia’s F Shop starts at $60 (for Miguel Ases cherry quartz earrings); pieces in
JCK PRO

JCK PRO is transitioning its services and the PRO login will no longer exist as of May 31, 2023.
For questions or support, please contact Customer Service: jckpro@jckonline.com

Already a JCK Pro? Log in

Log Out

Are you sure you want to log out?

CancelLog out