5 Things Rocking the Industry: January–February 2018



RETAILERS Holly Golightly’s dream of having Breakfast at Tiffany’s has become a reality, and it’s not even bring-your-own croissant. On Nov. 3, Tiffany & Co. opened The Blue Box Cafe, a new eatery on the fourth floor of its New York City flagship, which, of course, serves breakfast. The move is part of a larger trend of retailers incorporating restaurants into their stores, but this isn’t just any retailer opening any restaurant. For die-hard fans of the 1961 movie, the chance to actually have breakfast at the place where “nothing very bad could happen to you”—and then Instagram themselves enjoying avocado toast—was enough to spur lines during opening week. (Above) The Blue Box Cafe, which serves breakfast on Tiffany & Co.–branded dinnerware AUCTIONS When one amazing diamond doesn’t set the world on fire at auction, it’s an isolated event. But when thr
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