The store shed its mom-and-pop trappings but retained its friendly West Texas ways1. What has been your most memorable sale?I had a lady who needed a 4 mm square stone; she thought she’d like it to be rose colored. I was talking to her about sapphires and tourmalines in the $100 to $400 range. And my husband says, “Why don’t you do a pink diamond?” She said she could spend up to $2,000. I found the perfect pink diamond. I didn’t think there was any way she would go for it; I keystoned it at around $6,800. I told her the price and instead of laughing, she said, “Sounds like a deal to me,” and wrote me a check. That made a huge impression on me.2. What was your finest hour in the realm of customer service?We had a client who…was in Lagos, Nigeria; her husband was in the oil business. We received a fax from her asking us to design her a ring so fantastic “that if I go walk