$460 Million Makeover Awaits Showgoers at Baselworld 2013

The Swiss jewelry and watch fair unveils a mega-millions makeoverA $460 million makeover that includes a brand-new floor plan greets showgoers at Baselworld 2013, when the redesigned Basel convention center is unveiled April 25–May 2. Organizers began promoting the redesign two years ago and are debuting a new motto—“Brilliance Meets”—just in time to celebrate the show’s 40th year.The complex’s halls are getting facelifts, and brand locations will be reconfigured. For example, Hall 1 now will house global brands of watches and ­jewelry, though attendees can still expect to be awed by two- and three-story stands decked out with luxe lounges and multiple meeting rooms. Hall 2 will feature other international brands; Hall 3 will continue to house vendors of diamonds, precious stones, and pearls; and Hall 4 will be home to machinery and other suppliers.Organizers said the reno

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out