$460 Million Makeover Awaits Showgoers at Baselworld 2013



The Swiss jewelry and watch fair unveils a mega-millions makeoverA $460 million makeover that includes a brand-new floor plan greets showgoers at Baselworld 2013, when the redesigned Basel convention center is unveiled April 25–May 2. Organizers began promoting the redesign two years ago and are debuting a new motto—“Brilliance Meets”—just in time to celebrate the show’s 40th year.The complex’s halls are getting facelifts, and brand locations will be reconfigured. For example, Hall 1 now will house global brands of watches and ­jewelry, though attendees can still expect to be awed by two- and three-story stands decked out with luxe lounges and multiple meeting rooms. Hall 2 will feature other international brands; Hall 3 will continue to house vendors of diamonds, precious stones, and pearls; and Hall 4 will be home to machinery and other suppliers.Organizers said the reno
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