45 Retail Jewelry Best Practices



A cheat sheet of retail tips from the JCK show’s educational programJCK Las Vegas is a buying event first and foremost. But the savviest attendees know that the seminars in the show’s educational program are the equivalent of a college course in jewelry retailing, thanks to a stellar cast of presenters offering the latest research and advice on selling, marketing, and customer service. For those of you who couldn’t tear yourselves away from the show floor, or your stores, we’ve compiled the best tips on everything from finding superstar salespeople to interpreting body language. (Hint: Avoid the fig leaf position at all costs!)Achieving Excellence: Standards and Benchmarks for Sales Professionals Kate Peterson, president, Performance Concepts“To find good people, don’t look in the conventional places. Lean toward people who have studied the humanities: You want people who can
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