4 Ways Your Store Can Take Advantage of Good Corporate Citizenship

Every day, jewelers, manufacturers, designers, and retailers are asked to donate to good causes. So how do you determine what events you sponsor and what organizations you give to? Consider corporate giving as a line item in your marketing budget. Work with organizations supported by individuals who fall into your target market. One of the first assignments I received from the late Wilfred Schein, then president of Schwarzschild Jewelers, was to attend events at all of the major museums in town to observe who supported them and if their supporters were part of our target market. Once we determined which organizations were appropriate as partners for the company, we investigated sponsorship and partnership opportunities they were offering. Select a nonprofit partner with an active membership to benefit from an in-store event. Almost everyone has a

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