35 Tips & Takeaways From the JCK Las Vegas Speeches and Seminars

Missed an educational event (or two or three) at the JCK Las Vegas show? No need to worry—we took notes for you. From Web marketing to mystery shopping to industry issues to bridal sales, we rounded up the best retail and expert advice from seven of our favorite sessions. If only we’d had more time to get to them all! Ah, well…maybe next year.The TopicRoadmap to a Successful Online Marketing and Web PresenceAlex Fetanat, president-CEO of ­GemFind, with chief technology officer Tyler MathewsThe TakeawayDon’t treat your website like an extension of your business card. “Your home page should get ­visitors excited,” said Fetanat.Invest in a “responsive website”—one that adapts to the size of whatever device the consumer is using. “Consumers are savvier than they were 10 to 15 years ago and you’re losing market share to your competitors who are online,” said Fetanat.

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