35 Tips & Takeaways From the JCK Las Vegas Speeches and Seminars

Missed an educational event (or two or three) at the JCK Las Vegas show? No need to worry—we took notes for you. From Web marketing to mystery shopping to industry issues to bridal sales, we rounded up the best retail and expert advice from seven of our favorite sessions. If only we’d had more time to get to them all! Ah, well…maybe next year.The TopicRoadmap to a Successful Online Marketing and Web PresenceAlex Fetanat, president-CEO of ­GemFind, with chief technology officer Tyler MathewsThe TakeawayDon’t treat your website like an extension of your business card. “Your home page should get ­visitors excited,” said Fetanat.Invest in a “responsive website”—one that adapts to the size of whatever device the consumer is using. “Consumers are savvier than they were 10 to 15 years ago and you’re losing market share to your competitors who are online,” said Fetanat.

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out