3 Questions With…Pam Danziger

We spoke with Unity Marketing president Pam ­Danziger, an expert on the affluent market, about her predictions of a luxury drought and how the industry should react.JCK: Why are you seeing a luxury drought?Danziger: There are two factors. The first is the aging of the population. Baby boom consumers are seven, eight years older than when we went into the recession. An older consumer is not as good and strong a customer. As people age, their desire to purchase luxury goods tends to decline. They already bought everything. They tend to change perspective and focus more on experiences.On the other end, we won’t see the millennials reaching the affluent market for a while. This year, the leading edge turns 35. They have been a little bit delayed in terms of affluence because of the recession. We are not going to see them as part of the affluent market until 2026.JCK: When you talk about a

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