3 Questions With… Anthropologist Susan Falls

Anthropology professor Susan Falls, author of Clarity, Cut, and Culture: The Many Meanings of Diamonds (NYU Press), talks with JCK about her research into our culture’s view of the gemstone.JCK: Did anything surprise you in your research?Susan Falls: There was a lot of variety in terms of what people thought about diamonds. I thought the marketing would mirror the way people talked about them. But once people had them in their hands and on their bodies, they were creative in how they talked about them. A lot of people told me they felt that diamonds would absorb the characteristics of the person who wore them. That is why they didn’t want to inherit the diamond of someone they didn’t like; or if it was someone they liked, they felt the diamonds would bring those qualities to them.JCK: Some people in the industry fear that the younger generation does not have the interest in di
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out