3 Questions for…Scott Burger

Scott Burger, president of the Americas for Pandora, spoke to JCK in June at the company’s elaborate booth at JCK Las Vegas. Burger, a former grocery executive, discussed the brand’s current marketing and retail distribution plans.   JCK: Tell us about Pandora’s new marketing campaign.  Burger: We are launching a new global campaign, “Unique As We Are,” built on the success of [2015’s] “The Art of You.” A lot of the focus that came through in “The Art of You” you will see carried through in “Unique As We Are,” which really celebrates women and jewelry’s role in how they personalize themselves. We are excited about the floating-locket concept launching later this year. It will be full 360, launched in every market around the world.   JCK: Many of your independent jeweler accounts are “white” and “silver,” referring to unbrande

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