3 Questions for…Brett Halliday

In September, Brett Halliday, longtime head of Michael Hill’s Canadian division, was appointed overall head of North America. He spoke to JCK shortly after his appointment. Would you say Michael Hill’s results in the United States have been disappointing? Certainly, we would have expected to have had more than 10 stores after this length of time. But then again, we have been in Canada now 14 years, and it’s probably been the last four years that we really turned up. It wasn’t until we reached 35 stores that we really started to make some headway from a marketing point of view. From 35 to now 70, our profits went from $1 million to $10 million last year. Signet is the dominant jeweler in the United States, especially in malls. How do you expect to compete with it? Signet now operates the Peoples chain in Canada. When I arrived, they were the jeweler in Canada. There we

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