3 Questions for…Anne Bowers



In February, Anne Bowers, an associate professor of strategic management at the University of Toronto’s Rotman School of Management, published a study that found, all things being equal, consumers will pay less for an engagement ring that was involved in a divorce. Bowers (pictured) discusses her findings with JCK.  Why did consumers want to pay less for a “divorced” ring? Anne Bowers: Some thought it was socially inappropriate, or they wouldn’t want a ring like this, or that this ring is tainted, and you don’t buy tainted rings. If you go to wedding chat boards, that is o
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