3 Questions for Ben Bridge Jeweler’s Lisa Bridge

In November, Lisa Bridge became president and chief operating officer of Ben Bridge Jeweler. She is the fifth generation of her family to work at the jeweler. (Her father, Ed, formerly co-CEO, is now sole CEO and chairman. Her uncle Jonathan, formerly co-CEO, has retired.) Here, she talks about how her fellow millennials view jewelry, issues at malls, and where she wants to take the company.   In what direction do you want to take the business? We did a branding study and engaged a new marketing firm, and we want to get down to what is unique about Ben Bridge. We found out that our customers love us. But we also found that customers don’t recognize the difference between jewelers. There is a tremendous opportunity to differentiate ourselves in the marketplace.  As a millennial, what do you think of how your peers view jewelry? The desire for jewelry has been around for thous

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