3 Questions for…Alrosa Director of Sales Evgeny Agureev



We spoke to Evgeny Agureev, ­director of sales for Russian diamond miner Alrosa, at JCK Las Vegas. Here he discusses the possible impact of sanctions against his company, the debut of De Beers’ new Lightbox subsidiary, and the possibility of an Alrosa brand.  You are reopening your polished sales office in New York City. Do you expect any impact from U.S. sanctions? We are currently working without any sanctions. If we see negative impact from sanctions, we will change our business model. We see a lot of other opportunities from other regions. What do you think of De Beers’ move into lab-grown diamonds? It’s important to explain to the customers, there are two markets: natural diamonds and synthetic diamonds. If we are talking about the real emotions, real feelings, of course that should be linked to natural stones. For Alrosa, that is a real ­opportunity: We are the main s
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