3 Golden Rules for Creating Online Content

Social media rewards those who have a way with words (and pictures)As some of the buzz around social media begins to wane, conversation among marketers is moving toward quality content. Many of us spent 2010 getting “social.” We got on Facebook, started tweeting, and (if we were really adventurous) even began blogging. We put so much energy into getting connected that we forgot to think about what we were going to say on these new platforms.So what exactly is content? For the sake of this article, it is any piece of text, video, audio, or image you post on the Web—anything from a 140-character tweet to a 14,000-word e-book. Maybe it’s a picture of a customer trying on a piece of jewelry or a video helping brides-to-be pick an accessory for their bridesmaids. Quality content, however, is different: It’s practical, entertaining information that provides a service to visitors.Cont

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