25 Holiday Survival Tips for Retail Jewelers

We’ve curated three months of expert tips guaranteed to take your holiday sales, marketing, and merchandising efforts to the next level. Here’s to peace, love, and big ticket gifts for everyone!Sure, you know the drill. Every holiday, the rituals begin anew. Out comes the box of decorations, the seasonal sales staff roster, the DustBuster. But what about all the big (and little) holiday ideas that may not have occurred to you? Like calling all those customers you haven’t seen in years and urging them to have their jewelry appraised this month so their insurance accounts for the current high gold and diamond prices? Or dressing your November displays with heirloom squash draped with smoky colored gems to tell a harvest story? Or filling your store with the smell of fresh-baked ­cinnamon cookies in December to put people in the holiday shopping mood?We’ve carefully selected these

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